How to Come Up With a Content Promotion Strategy

How to Come Up With a Content Promotion Strategy This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. Finally, we’ve hit promotion. Many other Content Strategy resources out there, don’t talk enough about promotion and how important it is to your […]

How to Evaluate Your Content Strategy

How to Evaluate Your Content Strategy This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. You’ve finally reached the end and it’s time to put everything into action. It may be scary and unsettling, but don’t worry. Your strategy is meant […]

How to Create a Content and Promotion Calendar

How to Create a Content and Promotion Calendar (with Templates) This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. Now that you know what type of content to create, it’s time to decide who will do what and when. For some […]

How to Define Content Strategy KPIs (in 2018)

How to Define Content Strategy KPIs (in 2018) This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. As I mentioned briefly in the previous step, you want to take into consideration that creating content is not only about just creating content itself. […]

How to Define What Type of Content to Create

How to Define What Type of Content to Create This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. You’ve set your goals, developed your personas, analyzed your competitors, and completed the painstaking process of conducting a content audit. Now, it’s time […]

How to Conduct a Content Audit (with Templates)

How to Conduct a Content Audit (with Templates) This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. Now, it’s time for the dreaded content audit. If you’re a small company, just getting started, or just haven’t produced much content to this […]

How to Conduct a Competitor Analysis for Your Content Strategy

How to Conduct a Competitor Analysis for Your Content Strategy This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. Next, it’s time to take a look at what your competitors are doing. You want to get an idea of what their […]

How to Define Your Target Audience & Develop Personas

How to Define Your Target Audience & Develop Personas This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. Now, it’s time to define your audience and develop customer personas based on this information. I know what you’re thinking: “Can’t I just […]

How to Define Your Content Strategy Goals

This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. Before you get ahead of yourself trying to come up with content ideas and how you’ll promote them, you first need to define your goals. You should have a clear idea as […]