Content Case Study, Content Marketing
Nutshell is a customer relationship management (CRM) platform that offers monthly pricing plans. The platform competes with other popular CRMs such as Hubspot, Salesforce, and Zoho.
In working with Nutshell, we produce content that people interested in this type of tool would search (ex. Sales reps, sales managers, marketing teams, etc.). Topics include cold emailing, cold calling, sales tactics, using MailChimp, etc.
For the specific blog post detailed here, “16 B2B Cold Email Templates That Experts Swear By”, the target keyword was “cole email templates”. The post was published in mid-July, 2018.
As you can see in the screenshots below, at the time of writing this (Aug. 8, 2018), the blog post already ranks as the on the 1st page of Google (in the 9th result) for the search “cold email template”. It also ranks for related keywords such as “b2b cold email”, “b2b cold email templates. Additionally, the post received over 1,000 vies on the popular marketing website, Growth Hackers.